Strategy. Storytelling. Real-world impact.
Strategic communications for startups and financial-services companies navigating growth, change and defining business moments.
Benjamin Rippey
Founder & Principal, BRC Comms
Fractional VP of Communications
Previously
A newsroom’s view of tier-1 media, applied to your go-to-market.
Benjamin Rippey is a growth marketing manager and PR strategist with 15+ years building tech narratives from Series A through M&A and IPO.
A former CNBC producer, he brings a newsroom’s view of tier-1 media to communications and go-to-market (GTM) strategy for B2B SaaS, AI and fintech companies, from venture-backed startups to category leaders like Chewy, Convoy and Fortune 500 enterprise tech brands. He also advises financial services and investment brands on financial communications and M&A and IPO media readiness.
Before founding BRC Comms, Benjamin was broadcast lead and senior strategist at FleishmanHillard, where he introduced new brands and executives to global investors and media-trained C-level spokespeople. At CNBC he produced segments on corporate America and global equity markets alongside Maria Bartiromo and Jim Cramer, and he began his career at The Washington Post, helping launch its commuter tabloid, Express.
Core competencies
Key results
Two focus areas: startups and financial services, backed by 15+ years across tech, finance and enterprise brands.
Tech PR, GTM positioning, product launches, funding announcements, growth marketing and messaging, from the team behind Chewy’s pre-acquisition media campaign and Convoy’s credibility campaign.
Explore startups ›Financial communications, M&A and IPO media readiness, executive visibility and media relations for financial services and investment brands. Clients have included Fitch Ratings, Russell Investments and Intralinks.
Explore financial services ›A simple process, start to finish.
We start with your goals, your audiences and the milestone ahead: a launch, a raise, an announcement, or steady visibility.
We shape the narrative and the media plan, and prepare your spokespeople with messaging and media training.
We pitch, secure and manage interviews, write the materials, and keep momentum going after the news breaks.
Launches, funding news, growth campaigns, thought leadership and major media events across tech, e-commerce, credit ratings and automotive.
5 practice groups
A national media program spanning healthcare, technology, energy, industrial and retail analysts.
Fitch’s U.S. Corporate group wanted a national thought leadership profile comparable to its much larger competitors. Our team guided and managed all aspects of the group’s media strategy and execution.
Coverage includedCNBC, The Wall Street Journal, Barron’s, Bloomberg, Reuters, TheStreet, Becker’s Hospital Review
Read the case study ›400,000+ drivers/trucks
Across 80,000 carrier companies: rapid platform adoption from Convoy’s integrated credibility campaign.
A private, pre-revenue startup operating quietly in Washington State needed credibility with customers and investors. BRC guided and managed all aspects of its media strategy and execution.
Coverage includedThe Wall Street Journal, The New York Times, Seattle Times, TechCrunch, USA Today, Businessweek, Fortune, Forbes, GeekWire
Read the case study ›$3.35B acquisition
Announced April 2017 (by PetSmart), six months after the national visibility campaign launched.
A fast-growing, low-profile e-commerce company wanted visibility with the investment community ahead of an expected liquidity event. Benjamin directed the national media relations campaign that preceded its $3.35B acquisition.
Coverage includedThe Wall Street Journal, Businessweek, Bloomberg Radio, Forbes, Fortune, Recode, Business Insider, Miami Herald
Read the case study ›1B global impressions
Media impressions for the Las Vegas unveiling of the Inspiration truck, with 300+ reporters in attendance.
Daimler wanted a media event to match the unveiling of Inspiration, its first heavy-duty semi-autonomous truck. BRC helped plan and run it, from media day to executive scripts.
Coverage includedFinancial Times, CNBC, Good Morning America, The Wall Street Journal, Wired, Engadget, American Trucker, Fortune
Read the case study ›Get in touch
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